Most brands trying to produce a tightly choreographed video like the one DSC produced would expect to spend closer to $60k.īut the viral video wasn’t pure luck. The original DSC launch video was only $4,500. He also leveraged his contacts from his time at UCB to bring on a director and connect with a production studio that helped keep costs low. The CEO studied performing arts at Upright Citizens Brigade (UCB) in New York, where he learned to use the power of comedy to capture the attention of an audience. The company’s founder, Michael Dubin, had a few aces up his sleeve to help create a professionally cut video. With punchlines and gags to suit a variety of tastes, the video racked up nearly 5 million views within the first 90 days. The company’s launch video, casually titled “Our Blades Are F**king Great,” quickly became a sensation on the web. If you haven’t seen it, you ought to check it out: What was one of the first signs of their success? A lot of women know about it too because they’ve bought subscriptions for the men in their lives.ĭollar Shave Club is a classic example of startup that blew up-in a good way. Compare The Best Invoice Factoring CompaniesĨ Content Marketing Tricks That Helped Dollar Shave Club Go ViralAsk any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC).Īnd it’s not just dudes who know about DSC.
#1 dollar shave video software
Compare The Best Billing and Invoicing Software.Compare The Best Business Card Printing Services.
Compare The Best Business Formation Services.Compare The Best Cloud Storage Services.
0 kommentar(er)
